Business Storytelling & Design | United Cute Unicorns

STRATEGY & DESIGN SINCE 2012

Business storytelling

_{for leaders going through moments that matter:}_{funding, sales, growth}

WHAT WE DO

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EMAIL US

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How often are you using yesterday’s words to explain tomorrow’s business?

Your business may have moved on.  The product has changed. The market has changed. The ambition has changed. ‍ Though your business communications may still be describing the company you were two years ago.

That gap shows up in investor conversations, sales, strategic decisions and the way the company presents itself

Since 2012, United Cute Unicorns has been helping ambitious founders and leadership teams get high-stakes communication right:

TRUSTED BY TEAMS AROUND THE WORLD:

IN OUR CLIENTS’ WORDS

“The Unicorns were efficient, empathic and a pleasure to work with, but most importantly, helped us to raise again - our €6.3M convertible towards our planned Series B.”

Carsten Brinkschulte

Co-founder & CEO, Dryad Networks

Presentation matters. Your business deserves a strong narrative and execution to match! Here's when we're needed most:

RAISING CAPITAL

When you are preparing for a fundraise:

Fundraising strategy · Investor narrative · Pitch deck · Data storytelling · Teaser video

LP FUNDRAISING

When you need to raise your next fund from LPs

Fund narrative · Investment thesis · LP deck · Track record story · Portfolio story · Annual meeting

ENTERPRISE SALES

When you’re pursuing a high-value B2B deal

Commercial narrative · Executive pitch · Value proposition · Case studies · Decision materials

SALES ENABLEMENT

When you need to give your sales team a clearer way to sell the product

Sales narrative · Master sales deck · Product story · Proof points · Sales toolkit

STRATEGIC PARTNERSHIPS

When you need to bring a strategic partner on board

Partnership narrative · Strategic rationale · Business case · Partner deck · Executive presentation

BOARD & EXECUTIVE

When you need to explain a major move to the board

Strategy narrative · Decision framing · Board presentation · Data story · Executive messaging

NEW MARKET EXPANSION

When you’re entering a new market and the old story no longer fits

Market positioning · Audience messaging · Sales materials · Company presentation · Website

STRATEGIC GROWTH

When the business has changed, but the story hasn’t

Company narrative · Messaging architecture · Brand story · Core company deck · Website

IN OUR CLIENTS’ WORDS

“The outcome of the project exceeded our expectations both on speed and quality.”

Felix Artmann

Managing Partner, Tiburon VC

Unicorn method.
‍Big-picture thinking.

Strategic storytelling

We turn complex business thinking into a focused case: why this matters, why you, and why now.

Story-led design

We develop the story and design together, using structure, visuals and evidence to make the argument easier to grasp.

People work with people

The tools are getting smarter. The people behind every decision are still people. Investors, buyers, partners and board members still need to understand, trust and believe in what they’re hearing.

And when the stakes are high, it helps to have experienced people on your side.

Our clients range from disruptive tech and scaling companies to venture funds with 10+ unicorns across their portfolios. We’ve worked with founders, leadership teams and investors through the moments when the story really matters.

Meet the Unicorns

Katya Tsygankova

Co-founder · Storytelling & Design

Turns complexity into clear, compelling communication. Katya takes complex, messy business material - strategy, product, market, numbers - and turns it into a story people can understand, believe in and act on. From narrative structure and messaging to final visual execution, she stays close enough to make sure the thinking doesn’t get lost in the design.

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Denis Levchenko

Co-founder · Strategy & Business

Challenges the thinking behind the story. Denis brings a background across media, production and business. He looks at the business behind the presentation: challenging assumptions, spotting gaps in the logic, deciding what really matters to the audience, and pushing the story until it holds up. He keeps the work commercially grounded, intellectually sharp and hard to poke holes in.

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LET’S TALK

Tell us what matters now.

A new round. A new market. A story that no longer fits. Tell us where you are, and we’ll help work out what comes next.

Book a time slot

Or send us an email ↗